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The Good Entrepreneur

Welcome to The Good Entrepreneur

sent by Virpi Tervonen

Welcome — and thank you for being here.

The Good Entrepreneur is a newsletter for founders who want to build a business worth being proud of: profitable, yes, but also honest, sustainable, and genuinely useful to the people it serves.

What to expect

Each issue is short, practical, and grounded in real experience. Expect a mix of:

  • Ideas you can apply to your own business this week
  • Stories from founders doing things the right way
  • Tools and frameworks that actually move the needle

Why “good”?

Because growth without integrity isn’t success — it’s just scale. The goal here is to grow something meaningful, not just something big.

If that resonates, subscribe below. New essays land in your inbox regularly, and you can unsubscribe anytime.

See you in the next one.

— Virpi

Yours in good business,

Virpi Tervonen

Coach to founder CEOs

Builder of CoachFlow